tuna champions


Meet our Ambassadors, pick up some hot tips on the best fishing practices for SBT  and even find out how to channel your inner chef. Let’s go!

All Ambassadors
Chloe L
Sydney NSW
There are so many options for preparing SBT and it's such a delicacy, I love it. My husband is allergic to other fish but SBT is a fish we can share at the table.
Chloe L
Sydney NSW
When you're fighting a fish and you stop to rest, so does the fish - and that can lengthen the fight time. If you keep working hard you'll keep the fight time short.
Short fight times ensure your SBT is in good condition if you want to release it. If you're keeping it, the meat will not have degraded due to over-heating. That's particularly important when catching SBT in the warmer waters off NSW!
Tim & Trish S
Southport QLD
SBT are a precious and limited resource, so once you've enjoyed your interaction, release them carefully so they survive - best of all with a research tag.
Tim & Trish S
Southport QLD
Bluefin are delicious and you only need one or two for a feast. But they spoil easily so care is needed to prevent disappointment when you get them home.
Just dropping your bluefin on the deck can bruise and spoil the flesh. So dispatch it quickly, then clean it and get it on ice. And learn the easy steps that will transform it into the culinary delicacy it can be.
Patrick D
@patrickdangerfield @reeladventuresshow
Geelong VIC
I love tangling with Southern Bluefin Tuna because they are big, fast and fiesty - the true athletes of the sea.
Patrick D
Geelong VIC
When using hard body lures to target SBT, I prefer to have them fitted with single J-hooks. Because there's less chance of straightening a hook on a big fish, less chance of damaging the fish if I'm going to release it - and less chance of damaging me.

Shop like a Tuna Champion


Step out in Tuna Champion style… These t-shirts don’t just look cool, they’re great quality and fit, and super comfy.

Available in black or white, in unisex sizes S, M, L, XL and 2XL (size guide)

I want one

Every order gets half-price postage within Australia, every day.

This link re-directs you to our Tuna Champions shopping page, currently hosted by UTAS.

Become a Tuna Champ - Take the tuna Pledge

I do solemnly swear to catch, handle, keep or release southern bluefin tuna as safely and humanely as possible – and to prepare it well, so no fish is wasted.

Tune up your tuna skills

Tune up your tuna skills

Being a Tuna Champion means using the best fishing practices for Southern Bluefin Tuna – and encouraging others to do the same. Small actions make a difference.


Are you familiar with iki jime humane fish-killing practices?


Do you have the right fishing gear to catch big fish and is it in good condition?


Will the fish you release have the best chance to survive?


Are you leaving the fish in the water when possible, and handling it with care?


Do you know how to make the most of the meat you harvest and not waste the fish?
how-to videos

What's on

Our events align with the Southern Bluefin Tuna’s migratory path around Australia, from Western Australia to NSW via South Australia, Victoria and Tasmania – not necessarily in that order.

Here's what’s coming up in your state…

All Events
Apollo Bay Seafood Festival
Feb 15, 2019
This festival champions the local fishing community, the world-class seafood sourced from local waters, and the rugged beauty of this coastal town...

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Australian Wooden Boat Festival
Feb 08, 2019
This 4-day festival brings together the largest, most beautiful collection of wooden boats in the southern hemisphere - and so much more!

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Portland Hooked on Tuna
Mar 30, 2019
The Hooked on Tuna competition is held each year, traditionally over 5 weekends in April (dates to be confirmed).

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Share your love of tuna

Whether you're keeping or releasing it, tell us what makes bluefin special to you.

What I like about SBT:

What appeals to me about Tuna Champions:

My hot tip for fishing or preparing bluefin is:

Please note that we may edit your submission for style and fit, but we won’t change what you mean.

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