tuna champions

Ambassadors

Meet our Ambassadors, pick up some hot tips on the best fishing practices for SBT  and even find out how to channel your inner chef. Let’s go!

All Ambassadors
Chloe L
@she_fishes
Sydney NSW
When you're fighting a fish and you stop to rest, so does the fish - and that can lengthen the fight time.
Chloe L
Sydney NSW
If you keep working hard you'll keep the fight time short. There are so many options for preparing SBT. It's such a delicacy, I love it. My husband is allergic to other fish but SBT is a fish we can share at the table.
Short fight times mean your SBT is in good condition if you want to release it. If you're keeping it, the meat won't degrade due to over-heating. That's really important when catching SBT in the warmer waters off NSW!
Stuart N
@Stuart-Nicols-Personalised-Sea-Charters
Eaglehawk Neck TAS
SBT have been a big part of my life for 20 years. I still love taking customers out to experience catching this amazing fish.
Stuart N
Eaglehawk Neck TAS
When the fish are on, it gets very exciting on deck, with multiple rods going off at once. Among the frenzy, I remind customers to think about how much meat they want to take home, to only take what they'll use, and to release other fish to fight another day.
There's no point landing every fish if the meat will go to waste. It's the best of both worlds - an amazing experience catching these hard-fighting fish and taking home just the amount of meat that can be kept in good condition so it's all enjoyed and not wasted.
Lee VS
@leevansoest
Adelaide SA
There's nothing like hooking up to an SBT... the rush and fighting power of these fish is amazing!
Lee VS
Adelaide SA
Always change your treble hooks to single hooks - and if you're releasing the fish, get it onto a wet mat, pop in a tag and get it back in the water as quickly as you can.

Shop like a Tuna Champion

Slip on a t-shirt, jump into our new hoodie and slap on a cap. Now that’s Tuna Champion cool.

…or get onboard with the limited edition Reel Brand + Tuna Champion long-sleeve fishing shirt.

Find out about sizing and more here, or hit the button below to head straight to our online shop.

I want one

These links re-direct you to our Tuna Champions shopping page, which is currently hosted by UTAS.
All profits from the sale of merchandise go back into the Tuna Champions program
Tune up your tuna skills

Tune up your tuna skills

Being a Tuna Champion means using the best fishing practices for Southern Bluefin Tuna – and encouraging others to do the same. Small moves make a difference.

keep

Are you familiar with iki jime humane fish-killing practices?

catch

Do you have the right fishing gear to catch big fish and is it in good condition?

release

Will the fish you release have the best chance to survive?

handle

Are you leaving the fish in the water when possible, and handling it with care?

prepare

Do you know how to make the most of the meat you harvest and not waste the fish?
Watch this!Skill up

Become a Tuna Champ - Take the tuna Pledge

I do solemnly swear to catch, handle, keep or release southern bluefin tuna as safely and humanely as possible – and to prepare it well, so no fish is wasted.

Testimonials

Don’t take our word for it. Here’s what people are saying about Tuna Champions…

“With the help of the Tuna Champion movement, competitions are moving from whole-fish weigh-ins to gill gutted. We’re seeing a real change in how people bring in the fish, including how much ice they take on their boat.”

John Johnstone, Owner, Portland Bait & Tackle

“In support of the Tuna Champion program, a ‘Tag and Release’ category has been introduced to the month-long Hooked On Tuna competition for 2019. This program encourages recreational fishers to respect SBT and adopt ways to fish better with minimum waste. In recognition of this, competition rules are now aligned with best practice fishing of the SBT, with all fish presented at weigh-in mandated to be gutted, gilled and bled to avoid wastage.”

Michael Cottee, Tourism and Events Manager, Glenelg Shire Council

READ MORE TESTIMONIALS HERE

Share your love of tuna

Whether you're keeping or releasing it, tell us what makes bluefin special to you.

What I like about SBT:

What appeals to me about Tuna Champions:

My hot tip for fishing or preparing bluefin is:

Please note that we may edit your submission for style and fit, but we won’t change what you mean.

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