IT’S ABOUT WHAT WE DO WITH WHAT WE catch
SMALL MOVES MAKE A DIFFERENCE
who we are
Being a Tuna Champion means doing it better
and knowing more about what you’re catching
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Ambassadors

Meet our Ambassadors, pick up some hot tips on the best fishing practices for SBT and even find out how to channel your inner chef. Let’s go!

All Ambassadors

Nathan B

@offaltarian.brindles

Sydney

NSW

Correctly handling bluefin is often overlooked, so I like to promote practical ways to ethically handle and utilise this revered marine species.

Nathan B

Sydney

NSW

I grew up on the NSW south coast, so I’ve always had an affinity with the coast, and fishing has dictated my lifestyle choices.

Over 15+ years working in commercial kitchens and now as head chef at Ester in Sydney, I’ve seen social media impact both rec fishing and hospitality. The instant info transfer means people are more informed, but it also increases fishing pressure on species like bluefin.

Chloe L

@she_fishes

Sydney NSW

When you're fighting a fish and you stop to rest, so does the fish - and that can lengthen the fight time.

Chloe L

Sydney NSW

If you keep working hard you'll keep the fight time short. There are so many options for preparing SBT. It's such a delicacy, I love it. My husband is allergic to other fish but SBT is a fish we can share at the table.

Short fight times mean your SBT is in good condition if you want to release it. If you're keeping it, the meat won't degrade due to over-heating. That's really important when catching SBT in the warmer waters off NSW!

Masaaki

@masaakisushi

Geeveston TAS

How long your bluefin lasts depends on how you handle it. If it's a well-handled iki jime fish, it can last more than 10 days in the fridge.

Masaaki

Geeveston TAS

You can tell if a fish has been flapping around on the deck - the muscles have been burning up, so the flesh is not as clear, you can see the blood in it and it doesn't taste as good. When you immediately use a spike to the brain, the fish stays still and the meat is better quality.

It is best to fillet it straight away in a clean environment, then chill it and let it rest for a day or two. That way you get the full flavour of the meat. There's many ways to eat bluefin. My favourite is as sashimi with fresh soy sauce and fresh wasabi, and I like to keep the cheeks and sear them for my breakfast!

Tune up your tuna skills

Being a Tuna Champion means using the best fishing practices for Southern Bluefin Tuna – and encouraging your mates to do the same. Small moves make a difference.

release

Will the fish you release have the best chance of surviving?

catch

Do you have the right fishing gear to catch big fish and is it in good condition?

keep

Do you know how to dispatch, bleed, gill-gut and chill your bluefin for the best taste – and so no fish is wasted?

handle

Are you leaving the fish in the water when possible, and handling it with care?

prepare

Do you know how to prep your bluefin to make the most of the meat you harvest?

Watch this!Skill up

Shop like a Tuna Champion

Slip on a t-shirt, jump into our new hoodie and slap on a cap. Now that’s Tuna Champion cool.

…or get onboard with the limited edition Reel Brand + Tuna Champion long-sleeve fishing shirt.

Find out about sizing and more here, or hit the button below to head straight to our online shop.

I want one

These links re-direct you to our Tuna Champions shopping page, which is currently hosted by UTAS.

All profits from the sale of merchandise go back into the Tuna Champions program

Testimonials

Don’t take our word for it. Here’s what people are saying about Tuna Champions…

“With the help of the Tuna Champion movement, competitions are moving from whole-fish weigh-ins to gill gutted. We’re seeing a real change in how people bring in the fish, including how much ice they take on their boat.”

John Johnstone, Owner, Portland Bait & Tackle

“In support of the Tuna Champion program, a ‘Tag and Release’ category has been introduced to the month-long Hooked On Tuna competition for 2019.

This program encourages recreational fishers to respect SBT and adopt ways to fish better with minimum waste.

In recognition of this, competition rules are now aligned with best practice fishing of the SBT, with all fish presented at weigh-in mandated to be gutted, gilled and bled to avoid wastage.”

Michael Cottee, Tourism and Events Manager, Glenelg Shire Council

“Tuna champions! What a great idea to educate recreational fishers about better ways to catch and respect their SBT. I’m a recreational tuna fisherman, hobby lure maker, chef, and a foods teacher at a senior secondary college in Tasmania.

Yesterday I brought in a small school SBT I’d caught out of Fortescue Bay the day before. Your website was a fantastic resource to use as a platform to inform and educate my students about all aspects of SBT.

They participated in cleaning, portioning and cryovacking the fish. In following lessons, we’ll be utilising all the different cuts of the SBT, preparing delicious morsels and dishes to showcase this amazing fish. Overall a great learning experience for my students and your website is a great resource for all – well done!”

Chris Edwards, Foods Teacher TAS

Become a Tuna Champ - Take the tuna Pledge

I do solemnly swear to catch, handle, keep or release southern bluefin tuna as safely and humanely as possible – and to prepare it well, so no fish is wasted.

IT’S ABOUT WHAT WE DO WITH WHAT WE catch

SMALL MOVES MAKE A DIFFERENCE

Being a Tuna Champion means doing it better

and knowing more about what you’re catching