tuna champions


Meet our Ambassadors, pick up some hot tips on the best fishing practices for SBT  and even find out how to channel your inner chef. Let’s go!

All Ambassadors
Lee R
@leerayner @leeraynerfishing
Melbourne VIC
If you're going out to catch SBT, take the right gear. With super light tackle you have to fight them too long.
Lee R
Melbourne VIC
Most people would have two sets of treble hooks or event two singles on a lure, but it's better to use single hooks if you're letting SBT go. Our hook up rate is exactly the same when we run a single hook on the lure - and the fish don't get damaged.
I'd rather just keep one or two 20kg school fish we can deal with on the boat. Because if you can't kill them, bleed them, gut them and put them straight on ice it's just not worth keeping them.
Trish S
Southport QLD
I love the hydrodynamic perfection of bluefin tuna.Their streamlining is amazing! Even their fins fold into slots to minimise drag.
Trish S
Southport QLD
Try diving minnow-shaped hardbody lures - like Halco's excellent Laser Pro in sizes 160 & 190, which can handle trolling speeds up to 10 knots.
These lures dive beneath the surface chop and engine propwash, and often out-fish skirted lures on tuna. Switch hooks to in-line singles - they minimise damage to fish you'll release and hold better on heavier tackle.
Ebb Tiders
We love seeing the bluefin resurgence! We let a ton of them go – doing it right so they have the best chance of surviving.
Ebb Tiders
We’ve recently moved to barbless single hooks to decrease damage. And we’re big on dispatching, bleeding, gutting and chilling the fish we keep asap for prime eating quality.
We love locating schools and casting stickbaits and poppers to raise the fish for some explosive strikes. Bluefin love an erratically worked lure!

Shop like a Tuna Champion


Tuna Champion t-shirts don’t just look cool, they’re great quality and fit – and super comfy. Available in black or white, in unisex sizes S, M, L, XL and 2XL (size guide) 

…or get onboard with the limited edition Reel Brand + Tuna Champion long-sleeve fishing shirt. It comes with a free t-shirt!

Half-price standard or express postage within Australia only (or discounted international postage) EVERY DAY!

I want one

These links re-direct you to our Tuna Champions shopping page, currently hosted by UTAS.


Tune up your tuna skills

Tune up your tuna skills

Being a Tuna Champion means using the best fishing practices for Southern Bluefin Tuna – and encouraging others to do the same. Small actions make a difference.


Are you familiar with iki jime humane fish-killing practices?


Do you have the right fishing gear to catch big fish and is it in good condition?


Will the fish you release have the best chance to survive?


Are you leaving the fish in the water when possible, and handling it with care?


Do you know how to make the most of the meat you harvest and not waste the fish?
how-to videos

Become a Tuna Champ - Take the tuna Pledge

I do solemnly swear to catch, handle, keep or release southern bluefin tuna as safely and humanely as possible – and to prepare it well, so no fish is wasted.


Don’t take our word for it. Here’s what people are saying about Tuna Champions…

“With the help of the Tuna Champion movement, competitions are moving from whole-fish weigh-ins to gill gutted. We’re seeing a real change in how people bring in the fish, including how much ice they take on their boat.”

John Johnstone, Owner, Portland Bait & Tackle

“In support of the Tuna Champion program, a ‘Tag and Release’ category has been introduced to the month-long Hooked On Tuna competition for 2019. This program encourages recreational fishers to respect SBT and adopt ways to fish better with minimum waste. In recognition of this, competition rules are now aligned with best practice fishing of the SBT, with all fish presented at weigh-in mandated to be gutted, gilled and bled to avoid wastage.”

Michael Cottee, Tourism and Events Manager, Glenelg Shire Council


Share your love of tuna

Whether you're keeping or releasing it, tell us what makes bluefin special to you.

What I like about SBT:

What appeals to me about Tuna Champions:

My hot tip for fishing or preparing bluefin is:

Please note that we may edit your submission for style and fit, but we won’t change what you mean.

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