tuna champions

 

Shop like a Tuna Champion

 

Slip on a t-shirt, jump into our new hoodie and slap on a cap. Now that’s Tuna Champion cool.

…or get onboard with the limited edition Reel Brand + Tuna Champion long-sleeve fishing shirt.

Find out about sizing and more here, or hit the button below to head straight to our online shop.

I want one

These links re-direct you to our Tuna Champions shopping page, which is currently hosted by UTAS.

All profits from the sale of merchandise go back into the Tuna Champions program

 

Ambassadors

Meet our Ambassadors, pick up some hot tips on the best fishing practices for SBT  and even find out how to channel your inner chef. Let’s go!

All Ambassadors
Al M
@almcglashan
Sydney NSW
There’s something special about bluefin - but we need to appreciate them and do our bit to enhance the fishery, so it’s even better for the next generation.
Al M
Sydney NSW
We need to respect to the fishery and process the fish so we use all of it. That respect is what I love most about Tuna Champions. …and getting the right shot.
Really big SBT can be photographed boat-side. For a decent shot of a smaller fish in the boat, clean off the blood and take the photo while it’s fresh. And make sure you’re smiling – you just caught a tuna!
Lee VS
@leevansoest
Adelaide SA
There's nothing like hooking up to an SBT... the rush and fighting power of these fish is amazing!
Lee VS
Adelaide SA
Always change your treble hooks to single hooks - and if you're releasing the fish, get it onto a wet mat, pop in a tag and get it back in the water as quickly as you can.
Scott G
@scottgrayfishing
Southwest Victoria
Catching multiple SBT in an outing is common in southwest Victoria, so many anglers practice catch and release - which means looking after it so it survives.
Scott G
Southwest Victoria
I use a large landing net with a soft silicone bag, which helps control the fish when landing it and prevents damage to its skin and scales.
I also use single hooks on all my stickbait lures – they’re easier to remove from the fish, cause less damage to its mouth, and reduce bleeding. This means the fish spends less time out of the water before release and has a better chance of surviving.
Tune up your tuna skills

Tune up your tuna skills

Being a Tuna Champion means using the best fishing practices for Southern Bluefin Tuna – and encouraging others to do the same. Small moves make a difference.

keep

Are you familiar with iki jime humane fish-killing practices?

catch

Do you have the right fishing gear to catch big fish and is it in good condition?

release

Will the fish you release have the best chance to survive?

handle

Are you leaving the fish in the water when possible, and handling it with care?

prepare

Do you know how to make the most of the meat you harvest and not waste the fish?
Watch this!Skill up

Become a Tuna Champ - Take the tuna Pledge

I do solemnly swear to catch, handle, keep or release southern bluefin tuna as safely and humanely as possible – and to prepare it well, so no fish is wasted.

Testimonials

Don’t take our word for it. Here’s what people are saying about Tuna Champions…

“With the help of the Tuna Champion movement, competitions are moving from whole-fish weigh-ins to gill gutted. We’re seeing a real change in how people bring in the fish, including how much ice they take on their boat.”

John Johnstone, Owner, Portland Bait & Tackle

“In support of the Tuna Champion program, a ‘Tag and Release’ category has been introduced to the month-long Hooked On Tuna competition for 2019. This program encourages recreational fishers to respect SBT and adopt ways to fish better with minimum waste. In recognition of this, competition rules are now aligned with best practice fishing of the SBT, with all fish presented at weigh-in mandated to be gutted, gilled and bled to avoid wastage.”

Michael Cottee, Tourism and Events Manager, Glenelg Shire Council

READ MORE TESTIMONIALS HERE

Share your love of tuna

Whether you're keeping or releasing it, tell us what makes bluefin special to you.

What I like about SBT:

What appeals to me about Tuna Champions:

My hot tip for fishing or preparing bluefin is:

Please note that we may edit your submission for style and fit, but we won’t change what you mean.

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