IT’S ABOUT WHAT WE DO WITH WHAT WE catch
SMALL MOVES MAKE A DIFFERENCE
who we are
Being a Tuna Champion means doing it better
and knowing more about what you’re catching
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Ambassadors

Meet our Ambassadors, pick up some hot tips on the best fishing practices for SBT and even find out how to channel your inner chef. Let’s go!

All Ambassadors

Patrick D

@patrickdangerfield @reeladventuresshow

Geelong VIC

I love tangling with Southern Bluefin Tuna because they are big, fast and fiesty - the true athletes of the sea.

Patrick D

Geelong VIC

When using hard body lures to target SBT, I prefer to have them fitted with single J-hooks. Because there's less chance of straightening a hook on a big fish, less chance of damaging the fish if I'm going to release it - and less chance of damaging me.

Ebb Tiders

@EbbTideTackle

Melbourne

VIC

We love seeing the bluefin resurgence! We let a ton of them go – doing it right so they have the best chance of surviving.

Ebb Tiders

Melbourne

VIC

We’ve recently moved to barbless single hooks to decrease damage. And we’re big on dispatching, bleeding, gutting and chilling the fish we keep asap for prime eating quality.

We love locating schools and casting stickbaits and poppers to raise the fish for some explosive strikes. Bluefin love an erratically worked lure!

Jonah Y

New Norfolk, TAS

Fishing for SBT in Tassie got me addicted to bluewater gamefishing. They're exciting to catch, delicious to eat...

Jonah Y

New Norfolk, TAS

...and the SBT hot spots here are breathtakingly scenic. If you're planning to release SBT, consider getting involved in a tagging program. All tags and applicators are supplied, so it doesn't cost you anything to contribute to gamefish research!

Before tagging fish, do your homework. Know your state's tagging regulations and learn how it's done. Doing it correctly is important for tag retention - and increases the chance of the fish surviving.

Shop like a Tuna Champion

Slip on a t-shirt, jump into our new hoodie and slap on a cap. Now that’s Tuna Champion cool.

…or get onboard with the limited edition Reel Brand + Tuna Champion long-sleeve fishing shirt.

Find out about sizing and more here, or hit the button below to head straight to our online shop.

I want one

These links re-direct you to our Tuna Champions shopping page, which is currently hosted by UTAS.

All profits from the sale of merchandise go back into the Tuna Champions program

Tune up your tuna skills

Being a Tuna Champion means using the best fishing practices for Southern Bluefin Tuna – and encouraging others to do the same. Small moves make a difference.

keep

Are you familiar with iki jime humane fish-killing practices?

catch

Do you have the right fishing gear to catch big fish and is it in good condition?

release

Will the fish you release have the best chance to survive?

handle

Are you leaving the fish in the water when possible, and handling it with care?

prepare

Do you know how to make the most of the meat you harvest and not waste the fish?

Watch this!Skill up

Testimonials

Don’t take our word for it. Here’s what people are saying about Tuna Champions…

“With the help of the Tuna Champion movement, competitions are moving from whole-fish weigh-ins to gill gutted. We’re seeing a real change in how people bring in the fish, including how much ice they take on their boat.”

John Johnstone, Owner, Portland Bait & Tackle

“In support of the Tuna Champion program, a ‘Tag and Release’ category has been introduced to the month-long Hooked On Tuna competition for 2019.

This program encourages recreational fishers to respect SBT and adopt ways to fish better with minimum waste.

In recognition of this, competition rules are now aligned with best practice fishing of the SBT, with all fish presented at weigh-in mandated to be gutted, gilled and bled to avoid wastage.”

Michael Cottee, Tourism and Events Manager, Glenelg Shire Council

“Tuna champions! What a great idea to educate recreational fishers about better ways to catch and respect their SBT. I’m a recreational tuna fisherman, hobby lure maker, chef, and a foods teacher at a senior secondary college in Tasmania.

Yesterday I brought in a small school SBT I’d caught out of Fortescue Bay the day before. Your website was a fantastic resource to use as a platform to inform and educate my students about all aspects of SBT.

They participated in cleaning, portioning and cryovacking the fish. In following lessons, we’ll be utilising all the different cuts of the SBT, preparing delicious morsels and dishes to showcase this amazing fish. Overall a great learning experience for my students and your website is a great resource for all – well done!”

Chris Edwards, Foods Teacher TAS

Become a Tuna Champ - Take the tuna Pledge

I do solemnly swear to catch, handle, keep or release southern bluefin tuna as safely and humanely as possible – and to prepare it well, so no fish is wasted.

IT’S ABOUT WHAT WE DO WITH WHAT WE catch

SMALL MOVES MAKE A DIFFERENCE

Being a Tuna Champion means doing it better

and knowing more about what you’re catching