IT’S ABOUT WHAT WE DO WITH WHAT WE catch
SMALL MOVES MAKE A DIFFERENCE
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Being a Tuna Champion means doing it better
and knowing more about what you’re catching
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Ambassadors

Meet our Ambassadors, pick up some hot tips on the best fishing practices for SBT and even find out how to channel your inner chef. Let’s go!

All Ambassadors

Scott G

@scottgrayfishing

Southwest Victoria

Catching multiple SBT in an outing is common in southwest Victoria, so many anglers practice catch and release - which means looking after it so it survives.

Scott G

Southwest Victoria

I use a large landing net with a soft silicone bag, which helps control the fish when landing it and prevents damage to its skin and scales.

I also use single hooks on all my stickbait lures – they’re easier to remove from the fish, cause less damage to its mouth, and reduce bleeding. This means the fish spends less time out of the water before release and has a better chance of surviving.

Chloe L

@she_fishes

Sydney NSW

When you're fighting a fish and you stop to rest, so does the fish - and that can lengthen the fight time.

Chloe L

Sydney NSW

If you keep working hard you'll keep the fight time short. There are so many options for preparing SBT. It's such a delicacy, I love it. My husband is allergic to other fish but SBT is a fish we can share at the table.

Short fight times mean your SBT is in good condition if you want to release it. If you're keeping it, the meat won't degrade due to over-heating. That's really important when catching SBT in the warmer waters off NSW!

Jonah Y

New Norfolk, TAS

Fishing for SBT in Tassie got me addicted to bluewater gamefishing. They're exciting to catch, delicious to eat...

Jonah Y

New Norfolk, TAS

...and the SBT hot spots here are breathtakingly scenic. If you're planning to release SBT, consider getting involved in a tagging program. All tags and applicators are supplied, so it doesn't cost you anything to contribute to gamefish research!

Before tagging fish, do your homework. Know your state's tagging regulations and learn how it's done. Doing it correctly is important for tag retention - and increases the chance of the fish surviving.

Shop like a Tuna Champion

Step out in style! Tuna Champion t-shirts don’t just look cool, they’re great quality and fit – and super comfy. Available in black or white, in unisex sizes S, M, L, XL and 2XL (size guide)

I want one

Get onboard with this LIMITED EDITION Reel Brand + Tuna Champion long-sleeve fishing shirt. It comes with a free t-shirt… and stocks are limited, so don’t miss out!

I want one

EVERY ORDER gets half-price postage within Australia, or discounted international postage, every day.

These links re-direct you to our Tuna Champions shopping page, currently hosted by UTAS.

Become a Tuna Champ - Take the tuna Pledge

I do solemnly swear to catch, handle, keep or release southern bluefin tuna as safely and humanely as possible – and to prepare it well, so no fish is wasted.

Tune up your tuna skills

Being a Tuna Champion means using the best fishing practices for Southern Bluefin Tuna – and encouraging others to do the same. Small actions make a difference.

keep

Are you familiar with iki jime humane fish-killing practices?

catch

Do you have the right fishing gear to catch big fish and is it in good condition?

release

Will the fish you release have the best chance to survive?

handle

Are you leaving the fish in the water when possible, and handling it with care?

prepare

Do you know how to make the most of the meat you harvest and not waste the fish?

how-to videos

IT’S ABOUT WHAT WE DO WITH WHAT WE catch

SMALL MOVES MAKE A DIFFERENCE

Being a Tuna Champion means doing it better

and knowing more about what you’re catching